Most sellers do not understand the marketing aspect of their properties. They don't understand that the biggest reason their Scottsdale real estate will sell is because of the MLS (Multiple Listing Service) and the correct price. They expect other forms of marketing but don't know how these methods work and what they're really used for. I'm going to explain some marketing tools to debunk the myths.
The MLS (Multiple Listing Service)
I would get my home listed on the Arizona Multiple Listing Service (ARMLS). This is the reason most listings will sell. Most buyers will use a Scottsdale real estate agent to purchase their next property. Because the MLS is a system of shared property listings, once the buyer chooses the agent they're going to…
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