The Truth About Print Advertising for Real Estate SalesPosted by Judy Orr on
This is an older post but it stands true today in 2022.
It's Thursday and I usually try to find an old post to bring back to life, but I'm writing a new post based on an old post I stumbled across that I wrote in February 2006. It was titled More Home Buyers Search the Internet First. I believe when I first wrote it the stats were that around 82% of real estate buyers search the Internet first. Then I updated it to 90%. If you do an Internet search you'll see those old stats and a slew of different figures all the way up to 99%. I feel it's somewhere between 90%-99%.
It's not news that print advertising has died out for real estate
I used to advertise in the Southtown Economist, Sunday edition. Sometimes they'd offer a deal for the entire…
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