NAR Disallowing Use of MLS on Agent Web SitesPosted by Judy Orr on
Recently I received a "cease & desist" letter from my local real estate board. I received copies of my offending real estate website pages that have links titled "MLS Search". Now our National Association of REALTORS (NAR) has made an addition to our Code of Ethics preventing us from using the term on our sites. A majority of agents don't really understand the big picture because many do not have websites and for many that do, they don't understand that having a website is one thing, having an Internet presence is quite another.
How do we achieve an Internet presence? By doing search engine optimization to allow our sites to appear at the top of search engines when people search specific real estate terms, or keywords, like Scottsdale MLS or Cave…
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