Real Estate Brand Names Not So Important AnymorePosted by Judy Orr on
UPDATE September 2017 - This is an older post that still holds true today. In fact, when I set appointments to show homes I'm surprised at the amount of small, independent brokerages that keep popping up. The brokerage I am currently with, HomeSmart, is a nationwide franchise that started in Scottsdale, Arizona in 1999. It is a newer concept office that is high-tech and agent-oriented. Most of the agents at HomeSmart are very experienced. Even though HomeSmart is not a training office, our staff offers constant meetings, seminars, and training opportunities so agents can keep up-to-date with today's real estate market and technology.
I just read a blog post (from Bloodhound Blog) about an article in Consumer Reports that stated consumers aren't…
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