Why Do Real Estate Agents Leave Out Important Information In Ads?

orland park real estate advertisingThere are multiple sources of advertising today. Fewer and fewer brokerages and agents are using print advertising. Many agents now advertise on the Internet with their websites or paid ads via social media and other sources.

Today's agents that advertise in newspapers or homes magazines are mainly doing so to brand themselves. They feel if enough buyers and sellers read their ads, their names will stick in their minds when they're ready to buy or sell. They realize that a small real estate ad has an extremely low chance of selling the property they are advertising. 

When real estate agents advertise homes in newspapers they don't expect to get many calls since newspaper advertising died when the Internet became the most popular way to search for homes for sale. Most agents that still advertise in newspapers and real estate magazines do so because they don't have an Internet presence.  

We know when a buyer is perusing a newspaper or an Internet ad for homes for sale they are actually eliminating properties that are not right for them.  If we gave them all pertinent information such as price, area located, multiple listing numbers, etc., there would be no need for them to call with any kind of inquiry.

Why would we want to get calls from buyers that aren't interested in a particular property for sale?  Because this is one way of being able to work with buyers.  I personally do not enjoy being a dual agent (working with both the seller and the buyer).  But I might be looking for buyers to work with by showing them other Scottsdale homes for sale. If all of the information is included in ads, then most of the buyers won't even bother calling.  

Once a buyer starts talking to me, they usually know I am very knowledgeable and friendly.  I try to be as informative and helpful as I can over the phone.  If buyers feel a good rapport with me, they are usually willing to let me do some work for them, such as starting them up on my Automated Home Finder program.

Most of the time buyers call on ads they either do not get the listing agent or have to wait for the agent to call back.  It can get very time-consuming and confusing trying to sort out so many ads and wait for responses.  That's when I hope a buyer calls me because I can offer them a solution to the property search that will save them so much time and effort.

Sometimes buyers might be working with an agent that they don't really care for and are open to working with someone new.   I want to be sure they at least get to talk to me about whether one of my advertised listings is for them or not.

Although I dislike considering myself a typical salesperson, selling real estate does require marketing.  The chance of a property selling because of an ad is very low (around 1-3%).  So agents are really advertising to get buyers!  And that is the simple answer to why we don't include everything in an ad.

If you have any other questions you'd like answered please Contact Me or give me a call at 480-906-1500.

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